The archery business was renamed Bear Archery. In 1938 Bear hired Nels Grumley, a woodworker and bowyer, and the company expanded to offer hand-made bows.įred Bear sold the advertising side of the Bear Products Company in 1940 to focus on archery. The initial focus was on silk-screening and advertising support work for automotive companies. Bear Archery was founded by Fred Bear and Charles Piper in Detroit Michigan in 1933 as the Bear Products Company.